Ajay Devgn’s upcoming Diwali release, ‘Shivaay’, should be a joint coordinated effort between Eros International, Pen India and Ajay Devgn Films (ADF). It was said that Eros’ inclusion would help the film get more screens, on account of its flawless reputation a year ago — ‘Bajrangi Bhaijaan’, ‘Tanu Weds Manu Returns’ and ‘Bajirao Mastani’. Be that as it may, we listen, the production cum-distribution company has pulled out of the project.
An exchange insider says, “The Lullas (Eros’ proprietors) were the first to go ahead board for the film. Pen India participated in much later. Because of income issues, the production house marked an arrangement in association with Pen and ADF. ‘Shivaay’ was scaled up so as to not compromise on the final outcome. Eros was unwilling to shell out the extra money and ultimately, bowed out of the project.” Eros was unwilling to spend the additional cash and eventually, bowed out of the undertaking.”
Affirming the story, Jayantilal Gada of Pen India says, “Pen and Narendra Hirawat are currently distributing the film in India while Reliance will deal with abroad distribution. Additionally, the music rights no longer belong to Eros Now; it is with T-Series. I wouldn’t like to indulge into why Eros is longer a part of the deal. I am recently excited that we are going to play a part with a project that will go down as a landmark film.”